Westlawn Cemetery and Mausoleum is a 75-year-old Jewish cemetery west of Chicago.
Prior to hiring ERC to re-brand these sacred grounds Westlawn had mish-mash of marketing materials,
tired static page website and white dove in their logo.(Rather unusual for a Jewish organization)
ERC created a new graphic identity based on a bronze menorah element on the mausoleum building,
new library of photography taken of the sacred grounds photographed during three seasons and a dynamic
web site (CMS) that allows users to make their own updates to text and photographic content.
Phase 2 included two landing pages, a PPC program and web video used to tell the history of the
grounds and affiliation with Temple Sholom.