Taking a leadership role on an uncomfortable subject.
Westlawn Cemetery & Mausoleum and Lakeshore Jewish Funerals joined forces in this new campaign created by ERC. This full-page print ad in the JUF News is the first in a series that tackles a serious issue faced by many adult children with aging parents. Is there a plan in place when you die?
The campaign includes print, electronic media, and direct mail.
The results have been tremendous and have led to a need for additional promotional materials to support a speaking series on the subject of preplanning.
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