UGN makes products for passenger vehicles that quiets the cabin of the car, reduces road noise and improves fuel economy.
ERC partnered with Alliance Labs to direct a company video that started out as an informative “UGN Story” assignment but wound up being more
valuable to Human Resources. ERC filmed at the company headquarters and three factory locations in the midwest following the steps required
to fabricate sound dampening panels for the auto industry.
At the end of the day the video was far more emotional and compelling than originally expected. After launch, pride shot up throughout the
organization and the volume of job applications and inquiries are up.