The Organic Gardener founder Jeanne Nolan had been in business for several years when she contacted ERC to help her brand the business and build out a new website. Job number one was to capture the essence of her company in the logo. Her company designs, installs and maintains organic gardens for homes, schools and restaurants in and around Chicago. The name itself needed to look as fresh and organic as the business itself. ERC contrasted a classic serif font with a watercolor illustration of ripe tomatoes and rosemary to strike the right note for the growing brand.
The logo has been used on everything from business cards and garden stakes to truck and trailer sides.