StreamLinx, a software company that facilitates lighting and energy retrofits for businesses to help companies meet the new government standards, was launching a new and much improved version of its software. StreamLinx needed help with a variety of branding and marketing communications deliverables. In this very competitive space, it needed to stand apart. And, do everything in time for the most important tradeshow of the year: LightFair.
Starting with a sub-branding recommendation (SnapCount™), a new identity was created. More friendly and approachable than what one typically sees in the very technical, retrofitting business-to-business space – we wanted to set StreamLinx apart. The same philosophy held true with all of the other deliverables ERC developed: collateral, postcard (to generate interest/traffic in the StreamLinx booth at LightFair), email invites, tradeshow booth design as well as completely new website.