Howard Ankin of the Ankin Law Office is a third-generation lawyer who runs a personal injury law firm in Chicago. He hired ERC to create something different.
The goal of this television campaign was to shift the advertising focus away from the lawyers (the usual approach for personal injury attorneys), toward the people they serve. In each spot we see Stickman, a regular guy… at work, in the car or stopping off at the pharmacy and wham!!! Something happens. Something very, very bad. Fortunately, Ankin Law is there to help.
Since the campaign launched in September 2013, inquiries, cases and referrals are all up. And, Stickman continues to air on four networks in the Chicago DMA.