StreamLinx makes SnapCount, unique and valuable software for the lighting retrofit industry. Every year StreamLinx
gears up for LIGHTFAIR, the largest lighting trade show in the country. It’s an opportunity to showcase new software
updates, meet customers, see what the competition is up to, meet prospects and ideally convert them to customers.
ERC partnered with Simon/Myers to design the SnapCount trade show booth, as well as, develop a video showcasing
SnapCount’s impact on the lighting retrofit market – all displayed on a huge 90” monitor.
ERC used stock video, existing footage, new footage, and animation to build an attention-grabbing visual story with the goal
of keeping prospects in the booth longer and providing a glimpse into the future.
The results? The StreamLinx team signed six contracts at the trade show and are following up on several other leads.
The SnapCount booth was also consistently crowded while their older, entrenched competitors booths were nearly empty.