Grubman

Despite an economic downturn, photographer Steve Grubman, an animal specialist, went on the offensive and hired ERC to create a 30-year
retrospective of his work. The resulting idea was Ten Tenets, ten (tongue in cheek) truths that Steve adheres to when photographing animals.

Campaign components included a 24-page brochure and micro-site eblasted to 5000 advertising and design professionals.