The non-profit group Cures Within Reach hired ERC to name, design the graphic identity and provide creative direction for the “front door” of a web portal that allows researchers, doctors, patients and people interested in funding research that repurposes existing drugs for new uses.

The first phase of this project was coming up with a name and a design that encapsulates all the various stakeholders and moving parts that make up the web portal. Each color in the shape represents a stakeholder who is able to connect with others. Researchers, clinicians, patients, patient advocacy groups and funders can share information on drugs around the world being repurposed for new use.