Calumet College of St. Joseph is a small liberal arts college in Indiana. CCSJ hired ERC to to spread the word to Northeast Indiana and the Chicago’s South Side about CCSJ’s affordable education offered just over the Illinois-Indiana border.
The solution? ERC worked with the school to identify three compelling student stories.
Two are middle-aged adults who went back to school to complete a degree and one is a freshman athlete on scholarship.
Content is king!
Three targeted cable commercials were re-purposed on the university website and used as part of a pre-roll media buy in movie theaters on Chicago’s South Side and throughout Northeast Indiana.
Inquires and applications spiked as a result of this awareness campaign during the CCSJ 2016 spring and summer quarters. More stories are being planned for 2017.
Watch the Commercials