Ankin Law – auto

Howard Ankin came to ERC with a request. He didn’t want to shout. He didn’t want to be another talking head and he wanted to stand apart from all the other lawyers out there scrambling to increase their case load.

The result: ERC leveraged Howard’s philosophy, his third generation lawyer heritage and strong belief in helping people. Stickman for Ankin Law was born. An animated character who represents anyone who can be injured. Stickman shifts the focus away from the lawyer to the people the lawyer serves.

In this landing page video, Stickman visually supports Howard’s explanation of the rights of an individual injured in a car accident – in an approachable way.