A couple in Scottsdale, Arizona bought a new car. They also happened to be dog lovers and owned a pair of high-
energy Dobermans quite capable of destroying the back seat. After searching in vain for a seat cover that would
stand up to the “Doberman test,” they decided to create their own. And 4Knines was born. They started selling
online and quickly discovered there were many other dog-owners across the country just like them.
ERC was hired to upgrade the brand and differentiate 4Knines from
a plethora of “look-alike” seat covers that have entered the marketplace.
ERC updated the company website on Shopify, wrote new content,
established brand standards across all channels, produced two videos,
and created three lead-generation websites that make it easy for
consumers to compare products in the category.
Since 4Knines 2.0 went live, online inquiries and sales volumn has spiked.