ERC was honored and humbled to be
awarded the10 North Graphic Identity
The address originally belonged to the
Covenant Club, a Jewish men’s club.
It had two restaurants, three bars, a ball room, pool and indoor track.
Today, the club and amenities are no longer there, but the architectural details and charm are very much intact.
ERC researched the work of architect Walter Ahlschlager along with notes, articles and photos before creating a logo that showcases the prominent double palladian windows. Typefaces and colors bridge the past and present. A digital “then and now” brochure is in the works along with brand guidelines.