10 North Dearborn

ERC was honored and humbled to be
awarded the10 North Graphic Identity
assignment. 

The address originally belonged to the
Covenant Club, a Jewish men’s club.
It had two restaurants, three bars, a ball room, pool and indoor track.

Today, the club and amenities are no longer there, but the architectural details
and charm are very much intact.

ERC researched the work of architect
Walter Ahlschlager along with notes, 
articles and photos before creating a logo that showcases the prominent 
double palladian windows. Typefaces
and colors bridge the past and present.

A digital “then and now” brochure is in
the works along with brand guidelines.